#FoodGradients

Seattle-based photographer Brittany Wright‘s photography instantly grabbed my attention, as I have a weakness for great food photography and when it’s perfectly positioned my inner ocd nag, is delighted. Quite simply, her #FoodGradients photography is beautiful.

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colorful-food-arrangement-photography-foodgradients-brittany-wright-16-605x605 colorful-food-arrangement-photography-foodgradients-brittany-wright-1-605x605

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Punny Packaging

pun packaging

It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.

pun packaging pun packaging

pun packaging pun packaging

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross

YCN Student Awards: Interflora

This year, working with a colleague from uni we tackled Interflora’s YCN brief, to boost awareness of Grandparents’ Day amongst younger consumers. Below are some images of the work we produced. To view the whole campaign please head over to my website..

YCN Interflora YCN Interflora

YCN Interflora YCN Interflora

Life Is Better With Cake

Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake

Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.

One Minute Briefs: Campaign to Stop #TamponTax – Winner!

Bloody Disgrace Tampon Tax Bloody Disgrace Tampon Tax

One Minute Briefs teamed up with @bloodydisgrace and @fullsixlondon for this brief, to create a campaign to stop tampon tax:

WOMEN BLEED ONCE A MONTH. AND THEN PAY TAX ON IT.
There are 3.52 billion women in the world that will tell you, that menstrual hygiene products are essential to lead a functional, normal life.
However, several governments don’t think they are. They deem these items not essential, and tax them accordingly.

This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.
Above are my two entires and the first one became one of the winners. There was a phenomenal amount of entries for this particular brief, with many winners as well – which are all worth a look!
Last but not least, go ahead and sign the petition to put a stop to this bloody disgrace.