‘The Big Brand Theory’

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Just a quick one… So whilst I was procrastinating my uni work I stumbled across this on one of favourite websites: designtaxi.com. It immediately caught my eye and I thought it summed up the phrase ‘less is more’ perfectly.

The packaging looks eye catching and unique whilst still being easy to identify what brand it is. Simply zooming in on a particular area of a logo I think has provided some stunning packaging designs. It goes to show what an impact certain brands/logos have had on society and how just a snippet of a logo, people can still identify the brand simply down to the font, colours and shapes. Here is the link to the website: http://designtaxi.com/news/355195/The-Big-Brand-Theory-Repackaging-Popular-Beverage-Brands/

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