Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.
The brief of the day was to advertise the final for one of the nations favourite TV shows, “The Great British Bake Off”. Using the phrase, “the gloves are off” as inspiration for the idea I came up with the line, “The gloves are nearly off” linking to oven gloves/baking and the competition nearly being over.
A One Minute Brief from last week was to advertise “Mince”. Opting for the choice of Mr.Kipling’s tasty Mince Pies, I created an ad to encourage people to eat and enjoy them all year round – rather than just at Christmas time! View all the other winning entries to this brief on OMB’s website.