Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross


One Minute Briefs Advertise: National Cat Day

National Cat Day Halloween

My One Minute Brief entry to advertise #NationalCatDay. As the brief was set one day before Halloween I decided to incorporate the two together.


Three’s Latest Ad

Following the success of the ‘Dancing Pony’ advert, Three have released their latest ad, ‘Sing It Kitty’, which works perfectly with their current slogan, “We all need silly stuff”. The advert from W+K London features a young girl pedalling away on her bold pink bike with her adorable kitten, whilst singing along to Starship’s hit ‘We Built This City’.

According to The Independent, W+K London was counting on the nations crazy obsession with cats to make this ad a success! Which statistics really do back up: “According to figures released by Three yesterday, the British public posts more than 3.8 million pictures of cats every day, compared to only 1.4 million selfies.

Finally, the stats also revealed around 350,000 people in the UK have social media accounts set up for their cats, although why is another question entirely.”

Plus, the numbers do speak for themselves as just 5 days after being released #SingItKitty has received over 2.6 million views on YouTube.

Now to be honest with you I am not really a cat lover (animals altogether tbh) BUT I did enjoy watching this, as it is entertaining and shot brilliantly. Although, when I did first catch a glance of it on T.V. (before I knew it was for Three), it did remind me of the original GoldieBlox advert (which btw if you haven’t seen it is worth a watch too). Finally, incase some of you were unaware you can visit and create a personalised video featuring you and the cat – which is actually a real cat by the way!

Overall hats off to you, Three & W+K London!


One Minute Brief Advertise: Anything (using the same pic), Winner!

One Minute Brief Advertise: Anything (using the same pic), Winner!

For Fridays One Minute Brief we could advertise anything we wanted (brand, product etc) but had to use this image of two cats. These are all my entries and my winning one, larger at the bottom. I really enjoyed this different styled brief as at first it felt a lot more challenging, plus I think it made me come up with some more original ideas after all the cat themed ones.

You can view the other winners great entries here.

One Minute Brief Advertise: Cats, Winner!

One Minute Brief Advertise: Cats, Winner!

So when I saw that todays One Minute Brief was to advertise cats I did have a bit of a mind block at first as I’m really not a cat fan so I decided to base my two entries using some cat styled puns. The first image was my winning entry saying “Look what the cat dragged in”. I have to say I was pretty speechless when I got the notification saying I was one of the winners as I was not expecting it at all but can safely say it has made my day!