One Minute Briefs Advertise: #BAFTA2015

BAFTA 2015

My entry for a One Minute Brief to advertise #BAFTA2015.


Top 5 Brands Dominating The Ice Bucket Challenge


In the last few weeks we have seen the latest social media phenomenon, ‘The Ice Bucket Challenge’ fill up our feeds. Whether it’s celebrities, friends or your very self getting involved, it’s hard not to check Facebook without seeing a video pop up. Gradually, more and more brands have been getting involved, grabbing our attention and trying to put their very own stamp on the challenge. Out of all the videos I have seen below are 5, which really stood our for me. Some due to their creativeness and others simply because I wasn’t expecting it.

1. Old Spice

Old Spice, who pretty much dominate viral videos naturally got in on the action, with a classic response.

2.  Ronald McDonald

Nothing too wacky about this one apart from the fact it’s kind of weird seeing Ronald McDonald tipping water over his head.

3. Samsung Galaxy S5

I think this one is quite possibly my favourite. It’s short and sweet, with very witty copy.

4. Bill Gates

Ok so maybe not a brand per-say but still a great video, that took the ice bucket challenge just that little further.

5. The Simpsons

The Simpsons version cropped up online shortly after Kermit the Frog completed the ice bucket challenge. Already it has got people talking and is quickly becoming a favourite, especially with the many Simpson’s fans out there.


Despite the controvosy and mixed views around the ALS Ice Bucket Challenge, it has raised an incredible amount of money. Obviously, many celebrities and brands are using this social media craze to their own free PR advantage, but either way it’s all for a great cause that continues to raise more and more money.

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One Minute Brief: Campaign For Family Counselling For Solange & Jay-Z

One Minute Brief: Campaign For Family Counselling For Solange & Jay-Z

A topical brief in response to the recent footage basically showing Beyonce’ sister Solange, attacking her hubby Jay-Z, in a lift. The brief was to create a campaign for family counselling for Solange and Jay-Z. Using useful and relevant lyrics from two different Beyonce’ songs, I created two ads. View the winning entries here.