Charity

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross

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One Minute Briefs: Promote #WorldCancerDay

cruk

A One Minute Brief to promote #WorldCancerDay.

One Minute Briefs Advertise: CBB Furniture on Gumtree

cbb gumtree

My One Minute Brief entry to advertise the Celebrity Big Brother furniture for sale on Gumtree.

“Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture.”

View the furniture for yourself here: gumtree.com/cbb Or if you’re feeling more sociable check out their Facebook and Twitter page. Finally, view the other entries for this brief or have a ganders at the winning entry which also won £250!

FCKH8 AND THOSE POTTY-MOUTHED PRINCESSES ARE BACK

About a month a go those potty-mouthed princesses graced the internet with their presence with FCKH8, the activist tshirt retailer. The video was pretty bold considering it featured little girls swearing like right troopers! (If you need a little reminder then head to my original post on the video.)

This time they’re tackling domestic violence with 100% of the money they get from selling the tops going to domestic violence charities. With their last video they did receive a hell of a lot of backlash, with the video even being temporarily taken off YouTube because of the swearing. However, despite that it was one of the most watched ads of October.

But how successful will this ad be with that to follow? Has the idea of little girls swearing kind of worn of now or is it still engaging and entertaining? I personally imagine it won’t be as successful in terms of views compared to the first video but it is still getting a message out there even if it does ruffle some feathers!

Potty-Mouthed Princesses

FCKH8 the activist t-shirt retailer, are notorious for their loud graphic T-shirts and have just released a promotional video for their anti-sexism shirts. It’s hard to ignore these little girls swearing like troopers and although naturally it has caused a great deal of controversy, it has got people talking about the brand and video. However, I do feel it goes on for just a tad too long.

For some it may be uncomfortable to watch but there is a key message in the video. What’s more uncomfortable the way society treats women or a little girl saying fuck? Sure, there was probably other ways they could promote their shirts without using little girls swearing, but would this have been as effective and received as many views?

Mike Kon, the guy that produced this video makes a fair point by saying, “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but … the big statistic that one out of five women are sexually assaulted or raped is something society seems to find less offensive than a little four-letter word, and we love how these girls draw attention to that imbalance.”

Top 5 Brands Dominating The Ice Bucket Challenge

 

In the last few weeks we have seen the latest social media phenomenon, ‘The Ice Bucket Challenge’ fill up our feeds. Whether it’s celebrities, friends or your very self getting involved, it’s hard not to check Facebook without seeing a video pop up. Gradually, more and more brands have been getting involved, grabbing our attention and trying to put their very own stamp on the challenge. Out of all the videos I have seen below are 5, which really stood our for me. Some due to their creativeness and others simply because I wasn’t expecting it.

1. Old Spice

Old Spice, who pretty much dominate viral videos naturally got in on the action, with a classic response.

2.  Ronald McDonald

Nothing too wacky about this one apart from the fact it’s kind of weird seeing Ronald McDonald tipping water over his head.

3. Samsung Galaxy S5

I think this one is quite possibly my favourite. It’s short and sweet, with very witty copy.

4. Bill Gates

Ok so maybe not a brand per-say but still a great video, that took the ice bucket challenge just that little further.

5. The Simpsons

The Simpsons version cropped up online shortly after Kermit the Frog completed the ice bucket challenge. Already it has got people talking and is quickly becoming a favourite, especially with the many Simpson’s fans out there.

 

Despite the controvosy and mixed views around the ALS Ice Bucket Challenge, it has raised an incredible amount of money. Obviously, many celebrities and brands are using this social media craze to their own free PR advantage, but either way it’s all for a great cause that continues to raise more and more money.

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A Very Different Ad For The World Cup

I stumbled across this video on Adweek and admittedly just watched it without reading the article with it, so my reaction was pure shock and I was left feeling pretty uncomfortable. Although, I believe this is a good thing as it will get viewers attention and leave them with food for thought. With so much hype around the World Cup, countries, footballers and matches it’s easy to forget or not realise the darker side to it, which I feel this PSA ad does effectively. For more information visit Tender.org.uk