It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.
This year, working with a colleague from uni we tackled Interflora’s YCN brief, to boost awareness of Grandparents’ Day amongst younger consumers. Below are some images of the work we produced. To view the whole campaign please head over to my website..
This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.
Despite this ad being for Denmark it has captured attention from all around the world, with a charming but odd love story which has a surprising twist. The ad shows the love a gothic boy has for a popular preppy girl. But I’ll honestly admit, (along with a large percentage of others who have watched this ad) I did not expect the ending. What’s also great is there is no dialogue in the advert at all which makes it universally appealing and who doesn’t love a good love story? It was also refreshing not to see a bouquet of flowers feature in the advert either, which I imagine was a risk for a florist brand to take but I believe this makes the brand even more appealing and the ad more charming.
My One Minute Brief entry to advertise the Celebrity Big Brother furniture for sale on Gumtree.
“Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture.”
View the furniture for yourself here: gumtree.com/cbb Or if you’re feeling more sociable check out their Facebook and Twitter page. Finally, view the other entries for this brief or have a ganders at the winning entry which also won £250!