Facebook

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross

YCN Student Awards: Interflora

This year, working with a colleague from uni we tackled Interflora’s YCN brief, to boost awareness of Grandparents’ Day amongst younger consumers. Below are some images of the work we produced. To view the whole campaign please head over to my website..

YCN Interflora YCN Interflora

YCN Interflora YCN Interflora

One Minute Briefs Advertise: The Social Sasquatch

Social Sasquatch

My One Minute Brief entry to advertise the social media services of The Social Sasquatch.

“The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events.”

For more info on The Social Sasquatch check out their Twitter or Facebook page.

Screen Shot 2015-01-09 at 15.05.55

St John Ambulance: The Chokeables

I first stumbled across this short ad on Facebook, it had been shared numerous times by a number of mums. I was quite surprised at how quickly it was all over social media in such a few days of being released considering I hadn’t noticed it on my Twitter feed despite following endless accounts relating to the ad industry. But quite rightly so the type of people sharing the ad were the exact target audience – parents. However, I think it does a good job of keeping any old person interested and watching until the end, whether you have kids or not!

One Minute Briefs Advertise: Curtains

iphone privacy facebook

The One Minute Brief was to advertise curtains and after recently hearing about Facebooks new privacy settings and a privacy check-up it made me think of that. With the idea that you need to control your privacy on social media and curtains as a visual helps represent this.

Are You Trying Too Hard On Social Media?

Ever wondered whether you’re trying too hard or not trying hard enough when it comes to your posts on Facebook, Twitter and Instagram? Well now thanks to Axe you can find out..

Axe (known as Lynx here in the U.K) has created a smart website called the Social Effort Scale, which analyses your social media posts and calculates your efforts. The video itself explains the whole process and background story with a good use of humour. It’s also pretty hard to not cringe when they list common hashtags used by guys, as I am pretty sure we have all seen these hashtags more than once on Instagram!

The Social Effort Scale is part of the campaign launch of Axe’s new Matte Effect line of hair products (in case you were wondering?). Apart from being pretty interesting I have to say the whole design of the website is seriously impressive, plus it’s dead easy to navigate and has all sorts of different areas to explore.
Unfortunately, my scores were not the best when it came to Instagram, scoring +369, which basically means I am trying far too hard – ooops! When it came to Twitter my score was a little lower being, +281 and it made it clear I didn’t try hard enough with some of my Tweets although a number of them were regarded as effortless..

So, if you fancy finding out your own scores then pop over to the Social Effort Scale to discover and explore how you’re doing on social media!

Write It Right

Sarah Long Behance

TO VIEW THE WHOLE CAMPAIGN CLICK HERE.

A university project where we had to create an integrated campaign in response to “reading”.
I created the idea for a new spelling app that focuses more on homonyms and offers recommended answers and voice input to make it easier to use. The target group is tech savvy 18-25 years, most likely students who rely far too much on technology and things such as predictive text and need help with spelling for their studies. View this work without the watermark and the rest of the campaign on my Behance portfolio.