One Minute Briefs Advertise: Jelly, Winner!


My One Minute Brief entry for #Jelly, which was picked as one of the winners. View all the winning entries here:


Life Is Better With Cake

Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake

Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.

One Minute Briefs Advertise: Strawberries


My two entries to advertise strawberries for One Minute Briefs.

One Minute Briefs Advertise: Candy Floss

cbb gumtree

My One Minute Brief entry to advertise, candy floss. View the winners ideas here.


Some of the Christmas ads we are seeing are starting to get a little ‘samey’ I feel, after seeing endless turkeys carved with every possible trimming and side on display. However, after stumbling across this little festive ad this morning I have to say it’s refreshingly funny and unexpected from a mustard brand (I’ll be honest I’ve never heard of before).

Created by adam&eveDDB this humorous online ad encourages us to be remembered for the right reasons this Christmas, i.e giving someone the gift of premium French mustard rather than telling stories of love-making on secluded balconies in Greece. At the end of the day sex sells right? Either way it’s quite a memorable ad and definitely adds a bit of variety amongst the other festive ads out there.

One Minute Briefs Advertise: #GBBO Final

Great British Bake Off Poster

The brief of the day was to advertise the final for one of the nations favourite TV shows, “The Great British Bake Off”. Using the phrase, “the gloves are off” as inspiration for the idea I came up with the line, “The gloves are nearly off” linking to oven gloves/baking and the competition nearly being over.

Mr Bean: You’re Not You When You’re Hungry

During the X-Factor on Saturday evening a brand new ad was aired for Snickers, featuring the one and only, Mr. Bean. It’s filmed in Mandarin with English subtitles featuring Rowan Atkinson (Mr. Bean) who was last seen in an advert over 18 years ago. The suitably funny ad shows Mr. Bean as a Kung Fu master who isn’t particuarly feeling his usual self until he eats a Snickers bar.

The campaign is still using the same slogan “you’re not you when you’re hungry” and follows on from their previous advert starring Joan Collins.

I personally believe seeing Mr.Bean pop up on our TV screens being his usual clumsy self will be a welcomed occasion, although he has a slight ‘Marmite’ presence, it goes exceptionally well with the brand and style of advert. It comes from ad agency AMV BBDO, who believe Mr. Beans’ iconic and well recognised character will really boost the brand globally.

Mr. Bean Snickers