Health

Punny Packaging

pun packaging

It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.

pun packaging pun packaging

pun packaging pun packaging

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One Minute Briefs: Campaign to Stop #TamponTax – Winner!

Bloody Disgrace Tampon Tax Bloody Disgrace Tampon Tax

One Minute Briefs teamed up with @bloodydisgrace and @fullsixlondon for this brief, to create a campaign to stop tampon tax:

WOMEN BLEED ONCE A MONTH. AND THEN PAY TAX ON IT.
There are 3.52 billion women in the world that will tell you, that menstrual hygiene products are essential to lead a functional, normal life.
However, several governments don’t think they are. They deem these items not essential, and tax them accordingly.

This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.
Above are my two entires and the first one became one of the winners. There was a phenomenal amount of entries for this particular brief, with many winners as well – which are all worth a look!
Last but not least, go ahead and sign the petition to put a stop to this bloody disgrace.

One Minute Briefs: Promote #WorldCancerDay

cruk

A One Minute Brief to promote #WorldCancerDay.

St John Ambulance: The Chokeables

I first stumbled across this short ad on Facebook, it had been shared numerous times by a number of mums. I was quite surprised at how quickly it was all over social media in such a few days of being released considering I hadn’t noticed it on my Twitter feed despite following endless accounts relating to the ad industry. But quite rightly so the type of people sharing the ad were the exact target audience – parents. However, I think it does a good job of keeping any old person interested and watching until the end, whether you have kids or not!

One Minute Brief Advertise: World Mental Health Day – Winner!

mental health awarenessAbove is the winning entry and below are two other entires I submitted for the brief.

mental health

mental health

 

 

 

 

 

 

 

This One Minute Brief was to raise awareness of #WorldMentalHealthDay. The top idea was actually one of the winning ideas for the brief and the two below are two other ideas I had for the brief. View the other winners for this brief on OMB website.

Top 5 Brands Dominating The Ice Bucket Challenge

 

In the last few weeks we have seen the latest social media phenomenon, ‘The Ice Bucket Challenge’ fill up our feeds. Whether it’s celebrities, friends or your very self getting involved, it’s hard not to check Facebook without seeing a video pop up. Gradually, more and more brands have been getting involved, grabbing our attention and trying to put their very own stamp on the challenge. Out of all the videos I have seen below are 5, which really stood our for me. Some due to their creativeness and others simply because I wasn’t expecting it.

1. Old Spice

Old Spice, who pretty much dominate viral videos naturally got in on the action, with a classic response.

2.  Ronald McDonald

Nothing too wacky about this one apart from the fact it’s kind of weird seeing Ronald McDonald tipping water over his head.

3. Samsung Galaxy S5

I think this one is quite possibly my favourite. It’s short and sweet, with very witty copy.

4. Bill Gates

Ok so maybe not a brand per-say but still a great video, that took the ice bucket challenge just that little further.

5. The Simpsons

The Simpsons version cropped up online shortly after Kermit the Frog completed the ice bucket challenge. Already it has got people talking and is quickly becoming a favourite, especially with the many Simpson’s fans out there.

 

Despite the controvosy and mixed views around the ALS Ice Bucket Challenge, it has raised an incredible amount of money. Obviously, many celebrities and brands are using this social media craze to their own free PR advantage, but either way it’s all for a great cause that continues to raise more and more money.

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A Very Different Ad For The World Cup

I stumbled across this video on Adweek and admittedly just watched it without reading the article with it, so my reaction was pure shock and I was left feeling pretty uncomfortable. Although, I believe this is a good thing as it will get viewers attention and leave them with food for thought. With so much hype around the World Cup, countries, footballers and matches it’s easy to forget or not realise the darker side to it, which I feel this PSA ad does effectively. For more information visit Tender.org.uk