One Minute Briefs Advertise: Barbecues



A One Minute Brief from last week to advertise barbecues. I went with the notion that it’s generally men who use barbecues which gives women the perfect excuse to get out of the kitchen and let them do the cooking! 


A Very Different Ad For The World Cup

I stumbled across this video on Adweek and admittedly just watched it without reading the article with it, so my reaction was pure shock and I was left feeling pretty uncomfortable. Although, I believe this is a good thing as it will get viewers attention and leave them with food for thought. With so much hype around the World Cup, countries, footballers and matches it’s easy to forget or not realise the darker side to it, which I feel this PSA ad does effectively. For more information visit

Are You Trying Too Hard On Social Media?

Ever wondered whether you’re trying too hard or not trying hard enough when it comes to your posts on Facebook, Twitter and Instagram? Well now thanks to Axe you can find out..

Axe (known as Lynx here in the U.K) has created a smart website called the Social Effort Scale, which analyses your social media posts and calculates your efforts. The video itself explains the whole process and background story with a good use of humour. It’s also pretty hard to not cringe when they list common hashtags used by guys, as I am pretty sure we have all seen these hashtags more than once on Instagram!

The Social Effort Scale is part of the campaign launch of Axe’s new Matte Effect line of hair products (in case you were wondering?). Apart from being pretty interesting I have to say the whole design of the website is seriously impressive, plus it’s dead easy to navigate and has all sorts of different areas to explore.
Unfortunately, my scores were not the best when it came to Instagram, scoring +369, which basically means I am trying far too hard – ooops! When it came to Twitter my score was a little lower being, +281 and it made it clear I didn’t try hard enough with some of my Tweets although a number of them were regarded as effortless..

So, if you fancy finding out your own scores then pop over to the Social Effort Scale to discover and explore how you’re doing on social media!

Men vs. Women at Work

Interesting Ad From Pantene’s #WhipIt Campaign.

This advert from Pantene Philippines really caught my attention when I watched it, as it’s a very powerful campaign, which highlights men and women’s behaviour related to work and how different they can appear.

It was very refreshing to see this kind of ad from a hair care brand, as it is probably the first time I have watched an ad that didn’t involve an attractive women or celebrity flicking their shiny hair at the camera.

The copy at the end sums it up well by saying, “Don’t let labels hold you back. Be strong and shine.”, which obviously links to the Pantene brand, with the words strong and shine.

Dove Strikes Again!

The majority of us are all aware of Dove’s past ‘Real Beauty’ Campaigns which have been featured all around the world and here is their latest, ‘Dove Real Beauty Sketches’.

I personally think it’s a incredibly clever idea for an advert and is a good example and way to show that women quite often put themselves down. It is quite a long advert but you do feel the need to watch it all to see where it is going and what is going to happen.

I think Dove have produced stronger and much more entertaining and shocking adverts but nevertheless I think this is still a good advert because it’s one that makes you think and is shocking in a more subtle way when you see the two sketches together.

Naturally, a parody has been made on the advert which is based on males and I have to say even though it is quite long-winded the sketches you see at the end are fairly amusing! Heres the link: