FCKH8 the activist t-shirt retailer, are notorious for their loud graphic T-shirts and have just released a promotional video for their anti-sexism shirts. It’s hard to ignore these little girls swearing like troopers and although naturally it has caused a great deal of controversy, it has got people talking about the brand and video. However, I do feel it goes on for just a tad too long.
For some it may be uncomfortable to watch but there is a key message in the video. What’s more uncomfortable the way society treats women or a little girl saying fuck? Sure, there was probably other ways they could promote their shirts without using little girls swearing, but would this have been as effective and received as many views?
Mike Kon, the guy that produced this video makes a fair point by saying, “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but … the big statistic that one out of five women are sexually assaulted or raped is something society seems to find less offensive than a little four-letter word, and we love how these girls draw attention to that imbalance.”