Top 5 Brands Dominating The Ice Bucket Challenge


In the last few weeks we have seen the latest social media phenomenon, ‘The Ice Bucket Challenge’ fill up our feeds. Whether it’s celebrities, friends or your very self getting involved, it’s hard not to check Facebook without seeing a video pop up. Gradually, more and more brands have been getting involved, grabbing our attention and trying to put their very own stamp on the challenge. Out of all the videos I have seen below are 5, which really stood our for me. Some due to their creativeness and others simply because I wasn’t expecting it.

1. Old Spice

Old Spice, who pretty much dominate viral videos naturally got in on the action, with a classic response.

2.  Ronald McDonald

Nothing too wacky about this one apart from the fact it’s kind of weird seeing Ronald McDonald tipping water over his head.

3. Samsung Galaxy S5

I think this one is quite possibly my favourite. It’s short and sweet, with very witty copy.

4. Bill Gates

Ok so maybe not a brand per-say but still a great video, that took the ice bucket challenge just that little further.

5. The Simpsons

The Simpsons version cropped up online shortly after Kermit the Frog completed the ice bucket challenge. Already it has got people talking and is quickly becoming a favourite, especially with the many Simpson’s fans out there.


Despite the controvosy and mixed views around the ALS Ice Bucket Challenge, it has raised an incredible amount of money. Obviously, many celebrities and brands are using this social media craze to their own free PR advantage, but either way it’s all for a great cause that continues to raise more and more money.

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Samsung Galaxy: The Developer

Featuring Lionel Messi and Lorde’s song ‘Royals’

The latest ad from Samsung for the Samsung Galaxy Note 3 and Galaxy Gear, is told from a child’s perspective and tells a touching and charming story. Initially, when the ad started I was a little unsure of what was going on as it appeared the man in the suite (Messi) was destroying the children’s dull town but once it is all revealed it is pretty heart warming!

Baby + Moustache + Vacuum = Samsung Ad

A very unusual and unexpected combination from Samsung to promote their new ‘Motion Sync Vacuum’ but admittedly it is rather entertaining to watch! Firstly, I absolutely love the start of it with the baby being rudely awakened by the vacuum and the great sound effects that run throughout.

The ad shows this little baby trying to chase the vacuum around the house whilst facing various obstacles, one being a dog. But it shows that the vacuum is rather hard to keep up with. Then nicely ending with the tagline, “Easy to move, hard to catch”.

It’s a clever way to promote the benefits of this vacuum whilst making the video very funny and enjoyable to watch. At first it’s more about the babies journey chasing it then whilst watching you realise the benefits of the vacuum, such as how easy it moves around the room.

Overall, a great ad from Samsung and ad agency, The Viral Factory.