Social Media

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross

YCN Student Awards: Interflora

This year, working with a colleague from uni we tackled Interflora’s YCN brief, to boost awareness of Grandparents’ Day amongst younger consumers. Below are some images of the work we produced. To view the whole campaign please head over to my website..

YCN Interflora YCN Interflora

YCN Interflora YCN Interflora

Fifty Shades of Adverts

I doubt there’s very few people who haven’t heard of ‘Fifty Shades of Grey’ – which is probably one of the most anticipated films being released this year. The book/movie and especially the trailer has acted as inspiration for a number of new adverts which have gradually made an appearance with the big day getting closer and closer.

Lego Trailer

Vanessa Bayer & Audi

Sportsbet

Trojan Condoms

OPI

 OPI Fifty Shades of Grey

 KappAhl

rex_fifty_shaded_grey_02_nt_131206_ssh

 Adventure World

 Adventure World Fifty Shades of Grey

Dominos

Dominos  Fifty Shades of Grey

 Marc New York

o-FIFTY-SHADES-OF-GREY-FASHION-570

Make of them what you will.. However, some did leave me cringing and pretty much speechless – talking about you Sportsbet! 

One Minute Briefs: Promote #WorldCancerDay

cruk

A One Minute Brief to promote #WorldCancerDay.

One Minute Briefs Advertise: The Social Sasquatch

Social Sasquatch

My One Minute Brief entry to advertise the social media services of The Social Sasquatch.

“The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events.”

For more info on The Social Sasquatch check out their Twitter or Facebook page.

Screen Shot 2015-01-09 at 15.05.55

St John Ambulance: The Chokeables

I first stumbled across this short ad on Facebook, it had been shared numerous times by a number of mums. I was quite surprised at how quickly it was all over social media in such a few days of being released considering I hadn’t noticed it on my Twitter feed despite following endless accounts relating to the ad industry. But quite rightly so the type of people sharing the ad were the exact target audience – parents. However, I think it does a good job of keeping any old person interested and watching until the end, whether you have kids or not!

One Minute Briefs Advertise: #BAFTA2015

BAFTA 2015

My entry for a One Minute Brief to advertise #BAFTA2015.