I first stumbled across this short ad on Facebook, it had been shared numerous times by a number of mums. I was quite surprised at how quickly it was all over social media in such a few days of being released considering I hadn’t noticed it on my Twitter feed despite following endless accounts relating to the ad industry. But quite rightly so the type of people sharing the ad were the exact target audience – parents. However, I think it does a good job of keeping any old person interested and watching until the end, whether you have kids or not!
About a month a go those potty-mouthed princesses graced the internet with their presence with FCKH8, the activist tshirt retailer. The video was pretty bold considering it featured little girls swearing like right troopers! (If you need a little reminder then head to my original post on the video.)
This time they’re tackling domestic violence with 100% of the money they get from selling the tops going to domestic violence charities. With their last video they did receive a hell of a lot of backlash, with the video even being temporarily taken off YouTube because of the swearing. However, despite that it was one of the most watched ads of October.
But how successful will this ad be with that to follow? Has the idea of little girls swearing kind of worn of now or is it still engaging and entertaining? I personally imagine it won’t be as successful in terms of views compared to the first video but it is still getting a message out there even if it does ruffle some feathers!
FCKH8 the activist t-shirt retailer, are notorious for their loud graphic T-shirts and have just released a promotional video for their anti-sexism shirts. It’s hard to ignore these little girls swearing like troopers and although naturally it has caused a great deal of controversy, it has got people talking about the brand and video. However, I do feel it goes on for just a tad too long.
For some it may be uncomfortable to watch but there is a key message in the video. What’s more uncomfortable the way society treats women or a little girl saying fuck? Sure, there was probably other ways they could promote their shirts without using little girls swearing, but would this have been as effective and received as many views?
Mike Kon, the guy that produced this video makes a fair point by saying, “Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but … the big statistic that one out of five women are sexually assaulted or raped is something society seems to find less offensive than a little four-letter word, and we love how these girls draw attention to that imbalance.”
In the last few weeks we have seen the latest social media phenomenon, ‘The Ice Bucket Challenge’ fill up our feeds. Whether it’s celebrities, friends or your very self getting involved, it’s hard not to check Facebook without seeing a video pop up. Gradually, more and more brands have been getting involved, grabbing our attention and trying to put their very own stamp on the challenge. Out of all the videos I have seen below are 5, which really stood our for me. Some due to their creativeness and others simply because I wasn’t expecting it.
1. Old Spice
Old Spice, who pretty much dominate viral videos naturally got in on the action, with a classic response.
2. Ronald McDonald
Nothing too wacky about this one apart from the fact it’s kind of weird seeing Ronald McDonald tipping water over his head.
3. Samsung Galaxy S5
I think this one is quite possibly my favourite. It’s short and sweet, with very witty copy.
4. Bill Gates
Ok so maybe not a brand per-say but still a great video, that took the ice bucket challenge just that little further.
5. The Simpsons
The Simpsons version cropped up online shortly after Kermit the Frog completed the ice bucket challenge. Already it has got people talking and is quickly becoming a favourite, especially with the many Simpson’s fans out there.
Despite the controvosy and mixed views around the ALS Ice Bucket Challenge, it has raised an incredible amount of money. Obviously, many celebrities and brands are using this social media craze to their own free PR advantage, but either way it’s all for a great cause that continues to raise more and more money.
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Some of you may have already seen this video – I wouldn’t be surprised either since it has gone viral after being uploaded to YouTube last week. However, it is vital if you haven’t seen it, you watch the whole thing through – this is pretty essential and worth it.
Using the advanced technology we have full access to do with ‘Google Glass’, this video takes you on a journey of any *normal* woman. She gets up, gets dressed, meets friends, etc etc. But her end doesn’t end quite how you would expect it to.
Like most videos or campaigns tackling this subject, it is always going to get mixed reviews especially as it is so bold and makes you feel very uncomfortable to watch – which is obviously the point as it provokes a reaction.
On a personal note I think it works fairly well because it does catch you out (obviously not as much if you know what to expect or have heard about it) but the footage of violence and sounds at the end makes it uncomfortable and for some almost unbearable to watch. However, it is a strong reminder of exactly what many women still face today, not matter how advanced our technology now is.
If you were wondering, a group of creatives in London created the video, though Google was not involved in it at all.
Literally Left Me Gobsmacked..
It’s not very often adverts/viral videos etc. genuinely shock me and leave me speechless for a short moment or two but this did exactly that. Initially, I thought it was dragging a little and wasn’t seeing anything I hadn’t seen before. Well this was of course until the video reached 55 seconds in..
If you’re wondering what this video is for this was the text on AdWeek that accompanied the video:
“Well, this is something-a (probably fake) PSA from Australia that tries to scare its audience into staying in school by warning them of some pretty intense consequences should they play hooky. The ad is completely weird, shocking and illogical-but hey, half a million YouTube views in 24 hours makes it all worth it in the end?
UPDATE: Judging by the client website, this is probably a hoax campaign-an ad for the directing team.”
I came across this online, it was released on 30th October and already has way over 3.5 million views on YouTube. Unlikely for an airline to produce a music video on safety but lets face it if anyone was going to do it, it was going to be Virgin!