The brief of the day was to advertise the final for one of the nations favourite TV shows, “The Great British Bake Off”. Using the phrase, “the gloves are off” as inspiration for the idea I came up with the line, “The gloves are nearly off” linking to oven gloves/baking and the competition nearly being over.
Three’s Latest Ad
Following the success of the ‘Dancing Pony’ advert, Three have released their latest ad, ‘Sing It Kitty’, which works perfectly with their current slogan, “We all need silly stuff”. The advert from W+K London features a young girl pedalling away on her bold pink bike with her adorable kitten, whilst singing along to Starship’s hit ‘We Built This City’.
According to The Independent, W+K London was counting on the nations crazy obsession with cats to make this ad a success! Which statistics really do back up: “According to figures released by Three yesterday, the British public posts more than 3.8 million pictures of cats every day, compared to only 1.4 million selfies.
Finally, the stats also revealed around 350,000 people in the UK have social media accounts set up for their cats, although why is another question entirely.”
Plus, the numbers do speak for themselves as just 5 days after being released #SingItKitty has received over 2.6 million views on YouTube.
Now to be honest with you I am not really a cat lover (animals altogether tbh) BUT I did enjoy watching this, as it is entertaining and shot brilliantly. Although, when I did first catch a glance of it on T.V. (before I knew it was for Three), it did remind me of the original GoldieBlox advert (which btw if you haven’t seen it is worth a watch too). Finally, incase some of you were unaware you can visit singitkitty.com and create a personalised video featuring you and the cat – which is actually a real cat by the way!
Overall hats off to you, Three & W+K London!