So, it appears my very first post in 2015, is my last One Minute Brief entry in 2014. Above is two entries for the brief to advertise, wrapping paper and I opted to advertise Christmas wrapping paper as we were well into the festive period.
(This article also featured on We Are Surge)
Summer is that oh-so welcomed season that everyone looks forward to all year but battling hay fever throughout the summer months isn’t what everyone wants on their agenda. I have been working part time at a pharmacy for three years now as a Healthcare Advisor and it’s around this time of year when I really notice the shear amount of people coming in and desperately seeking help/treatment for their hay fever. So although different to what I would normally write/blog about I figured an article all on hay fever wouldn’t be such a bad idea..
But First, What Is Hay Fever?
Hay Fever simply is an allergy to pollen. The symptoms that many of us suffer with are due to our immune system reacting to these pollens. To get even a little more into it, the cells on the lining of the nose and eyes release histamine as soon as they come into contact with pollen which causes inflammation and irritation in the nose and eyes. However, it’s worth pointing out there isn’t any actual “cure” for hay fever just a variety of treatments to relieve the symptoms of it.
The main hay-fever season is from May to September with June/July being the peak. There are three main different pollens during this season, which are:
- Tree pollens (March to May)
- Grass pollens (May to July)
- Fungal Spores (September to October)
The Dreaded Symptoms
- Itchy eyes, nose and throat
- Watery red eyes
- Runny, blocked sore nose
- Irritating Cough
- Loss of smell and taste
- Wheezy Chest
What Can I Take To Stop It?
As mentioned previously, there is no cure but a whole load of tablets, syrups, eye drops and nasal sprays available to reduce those annoying symptoms.
Your best bet is taking a “One A Day” antihistamine, with the two common active ingredients/drugs being Loratadine and Cetirizine. I do always like to point out that shops tend to always have their own branded version of these, which are a lot cheaper compared to other brands out there such as Clarityn, Benadryl and Piriteze. So make sure you check the active ingredients before purchasing as it could save you a bit of money! You can always take a more traditional antihistamine containing Chlorphenamine, which is commonly known as Piriton, but be aware these can cause drowsiness, so not ideal if you’re taking exams or driving.
Eye Drops & Nasal Sprays
Topical antihistamines can control and relieve symptoms quickly. These can be used as well as an antihistamine tablet, plus they’re handy to have on you throughout the day for extra relief.
Steroid Nasal Sprays
These can only be used if your 18 years old or over but are very effective at reducing inflammation and nasal symptoms.
You can get decongestant tablets containing pseudoephedrine that can help if you suffer particularly with a blocked nose or runny nose, however they are for short-term use only.
Handy Hay Fever Tips
There are a number of helpful tips that can help prevent certain symptoms or generally just reduce the symptoms, these include:
- Between 5pm and 7pm is when the pollen count is at its highest, so if you can try and avoid being outside at this time.
- Keep windows and doors closed, especially when sleeping.
- Taking a shower/washing your hair/changing your clothes when you get home after being outside to remove the pollen.
- Wearing sunglasses can reduce the amount of pollen reaching your eyes.
- Use air con wherever possible as this removes pollen and allergies from the air.
- Try to be aware of the pollen count, which can be checked on weather websites and apps.
- Avoid areas of high pollen concentration, such as; long grass, lawn cuttings and trees.
- Wash bedding regularly.
- If you have pets be aware that they can carry pollen and allergies.
As you’ll now know there is nothing that completely “cures” hay fever but there are plenty of products out there to help reduce and relieve the symptoms. Plus, be aware it takes people a while to find the right product that works for them so don’t give up hope and remember to try a combination of treatments too, for example a “one a day” antihistamine tablet and hay fever eye drops. Finally, if hay fever is still a problem for you and you feel like giving up all hope then you can visit your Doctor as there is also plenty of products you can get on prescription which are stronger than the over the counter products – so don’t give up hope and try and win the battle with hay fever this summer!
A One Minute Brief from last week was to advertise “Mince”. Opting for the choice of Mr.Kipling’s tasty Mince Pies, I created an ad to encourage people to eat and enjoy them all year round – rather than just at Christmas time! View all the other winning entries to this brief on OMB’s website.
A One Minute Brief from last week to advertise cold sore treatments. Above are my three entries and to see the winning entries click here!
One Minute Briefs teamed up with ‘Comic Sans For Cancer‘ for a brief celebrating the 20th anniversary of the font we all love to hate, ‘Comic Sans’.
Comic Sans for Cancer was created by Chris Flack, Renee Quigley & Jenny Theolin and below are their words explaining exactly what it is..
We are using Comic Sans to take on cancer.
In its short history no other font has caused as much division as Comic Sans; not only does it divide opinions, but it is also a font that everyone seems to have a view on. So extreme are these views that websites have even been set up to have the font banned from use! We want to harness the energy and opinions that surround Comic Sans and show that it can have a positive effect on society. So why not put this divisive font to good use and use its 20th anniversary to raise money for cancer research.
Designers are being asked to represent what Comic Sans means to them. Do they love it or hate it? What would the world be like without the font we all love to hate? Should we wish it a happy birthday? The results will be showcased in a curated exhibition which aims to challenge the way we look at this divisive font.
It’s a fantastic project which has created a lot of conversation already and it’s creatively using a font that is despaired worldwide to actually do some good and help beat cancer. Admittedly, the graphic designer in me did not enjoy using Comic Sans one bit, to be honest with you I don’t think I have ever selected the font from the font list.. EVER. But I have to say once again it is a great project and I look forward to seeing all of the pieces of work submitted from designers and artists. To find out more details check out their beautifully designed website or give them a follow on Twitter or Like them on Facebook.
One of the briefs this week was to advertise feminism. I decided to create a copy-based advert around common connotations relating to ‘feminism’. See the other winners from this brief here.