During the X-Factor on Saturday evening a brand new ad was aired for Snickers, featuring the one and only, Mr. Bean. It’s filmed in Mandarin with English subtitles featuring Rowan Atkinson (Mr. Bean) who was last seen in an advert over 18 years ago. The suitably funny ad shows Mr. Bean as a Kung Fu master who isn’t particuarly feeling his usual self until he eats a Snickers bar.
The campaign is still using the same slogan “you’re not you when you’re hungry” and follows on from their previous advert starring Joan Collins.
I personally believe seeing Mr.Bean pop up on our TV screens being his usual clumsy self will be a welcomed occasion, although he has a slight ‘Marmite’ presence, it goes exceptionally well with the brand and style of advert. It comes from ad agency AMV BBDO, who believe Mr. Beans’ iconic and well recognised character will really boost the brand globally.