Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.
Just like millions of other people, I to have read Fifty Shades of Grey – yes all three books. Above is my idea/entry for One Minute Briefs to advertise the film. Using film genres/jargon I opted to focus on how the film wasn’t just a romantic chick-flick – as most of us know there’s quite a bit of action!
My One Minute Brief entry to advertise, candy floss. View the winners ideas here.
My One Minute Brief entry to advertise the Celebrity Big Brother furniture for sale on Gumtree.
“Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture.”
View the furniture for yourself here: gumtree.com/cbb Or if you’re feeling more sociable check out their Facebook and Twitter page. Finally, view the other entries for this brief or have a ganders at the winning entry which also won £250!
So, it appears my very first post in 2015, is my last One Minute Brief entry in 2014. Above is two entries for the brief to advertise, wrapping paper and I opted to advertise Christmas wrapping paper as we were well into the festive period.
To promote the #WeatherBomb I thought I would put a little twist on it and create an ad for Millets who are notorious for their outdoor clothing, which is ideal for this weather bomb.
My two entries to advertise #ChristmasTrees
The One Minute Brief was to advertise curtains and after recently hearing about Facebooks new privacy settings and a privacy check-up it made me think of that. With the idea that you need to control your privacy on social media and curtains as a visual helps represent this.
One Minute Brief to promote the new Cloggs store opening in York.
My One Minute Brief entry to advertise #NationalCatDay. As the brief was set one day before Halloween I decided to incorporate the two together.
My entry for One Minute Briefs to advertise, toilet roll.
My entry for the One Minute Brief to advertise, Hole Punchers. View the winning entries on their website.
The brief of the day was to advertise the final for one of the nations favourite TV shows, “The Great British Bake Off”. Using the phrase, “the gloves are off” as inspiration for the idea I came up with the line, “The gloves are nearly off” linking to oven gloves/baking and the competition nearly being over.
One Minute Brief to advertise snoring strips.
A One Minute Brief entry to advertise #PlasticCutlery. Going for a practical approach, simply stating it saves on the washing up.
SARAH LONG 