Punny Packaging

It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.

 

 

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website…

 

 

Life Is Better With Cake

Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.

One Minute Briefs: Campaign to Stop #TamponTax – Winner!

One Minute Briefs teamed up with @bloodydisgrace and @fullsixlondon for this brief, to create a campaign to stop tampon tax:

WOMEN BLEED ONCE A MONTH. AND THEN PAY TAX ON IT.

There are 3.52 billion women in the world that will tell you, that menstrual hygiene products are essential to lead a functional, normal life.

However, several governments don’t think they are. They deem these items not essential, and tax them accordingly.

This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.

Above are my two entires and the first one became one of the winners. There was a phenomenal amount of entries for this particular brief, with many winners as well – which are all worth a look!

Last but not least, go ahead and sign the petition to put a stop to this bloody disgrace.

One Minute Briefs Advertise: Fifty Shades of Grey

Just like millions of other people, I to have read Fifty Shades of Grey – yes all three books. Above is my idea/entry for One Minute Briefs to advertise the film. Using film genres/jargon I opted to focus on how the film wasn’t just a romantic chick-flick – as most of us know there’s quite a bit of action!

Fifty Shades of Adverts

I doubt there’s very few people who haven’t heard of ‘Fifty Shades of Grey’ – which is probably one of the most anticipated films being released this year. The book/movie and especially the trailer has acted as inspiration for a number of new adverts which have gradually made an appearance with the big day getting closer and closer.

Lego Trailer

Vanessa Bayer & Audi

Sportsbet

Trojan Condoms

OPI

 KappAhl

 Adventure World

Dominos

 Marc New York

Make of them what you will.. However, some did leave me cringing and pretty much speechless – talking about you Sportsbet! 

One Minute Briefs Advertise: Strawberries

My two entries to advertise strawberries for One Minute Briefs.

One Minute Briefs: Promote #WorldCancerDay

A One Minute Brief to promote #WorldCancerDay.

One Minute Briefs Advertise: Candy Floss

My One Minute Brief entry to advertise, candy floss. View the winners ideas here.

One Minute Briefs Advertise: CBB Furniture on Gumtree

My One Minute Brief entry to advertise the Celebrity Big Brother furniture for sale on Gumtree.

“Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture.”

View the furniture for yourself here: gumtree.com/cbb Or if you’re feeling more sociable check out their Facebook and Twitter page. Finally, view the other entries for this brief or have a ganders at the winning entry which also won £250!

One Minute Briefs Advertise: The Social Sasquatch

My One Minute Brief entry to advertise the social media services of The Social Sasquatch.

“The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events.”

For more info on The Social Sasquatch check out their Twitter or Facebook page.

One Minute Briefs Advertise: #BAFTA2015

My entry for a One Minute Brief to advertise #BAFTA2015.

One Minute Briefs Advertise: 10 years of @PrintedCupCo

One Minute Brief to advertise 10 years of business for the Printed Cup Company.

“The Printed Cup Company is committed to providing quality UK manufactured paper cups and delivering the highest standard of customer service in our industry. We promote an environmental awareness towards our products through our customers, continually striving to explore new ways to achieve sustainable products.”

View the rest of the entries for the brief on the OMB website.

One Minute Briefs Advertise: Wrapping Paper

 

So, it appears my very first post in 2015, is my last One Minute Brief entry in 2014. Above is two entries for the brief to advertise, wrapping paper and I opted to advertise Christmas wrapping paper as we were well into the festive period.

One Minute Briefs: Promote #WeatherBomb

To promote the #WeatherBomb I thought I would put a little twist on it and create an ad for Millets who are notorious for their outdoor clothing, which is ideal for this weather bomb.