It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.
The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.
I created two concepts in response to this brief and to view them in full please pop over to my website…
Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.
This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.
Just like millions of other people, I to have read Fifty Shades of Grey – yes all three books. Above is my idea/entry for One Minute Briefs to advertise the film. Using film genres/jargon I opted to focus on how the film wasn’t just a romantic chick-flick – as most of us know there’s quite a bit of action!
I doubt there’s very few people who haven’t heard of ‘Fifty Shades of Grey’ – which is probably one of the most anticipated films being released this year. The book/movie and especially the trailer has acted as inspiration for a number of new adverts which have gradually made an appearance with the big day getting closer and closer.
Vanessa Bayer & Audi
Marc New York
Make of them what you will.. However, some did leave me cringing and pretty much speechless – talking about you Sportsbet!