Copywriting

Punny Packaging

pun packaging

It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.

pun packaging pun packaging

pun packaging pun packaging

Blue Cross

The brief: Get existing donors to increase their monthly amount or convert to being regular givers, through Direct Mail.

I created two concepts in response to this brief and to view them in full please pop over to my website

Blue Cross Blue Cross

Blue Cross Blue Cross

YCN Student Awards: Interflora

This year, working with a colleague from uni we tackled Interflora’s YCN brief, to boost awareness of Grandparents’ Day amongst younger consumers. Below are some images of the work we produced. To view the whole campaign please head over to my website..

YCN Interflora YCN Interflora

YCN Interflora YCN Interflora

One Minute Briefs: Campaign to Stop #TamponTax – Winner!

Bloody Disgrace Tampon Tax Bloody Disgrace Tampon Tax

One Minute Briefs teamed up with @bloodydisgrace and @fullsixlondon for this brief, to create a campaign to stop tampon tax:

WOMEN BLEED ONCE A MONTH. AND THEN PAY TAX ON IT.
There are 3.52 billion women in the world that will tell you, that menstrual hygiene products are essential to lead a functional, normal life.
However, several governments don’t think they are. They deem these items not essential, and tax them accordingly.

This is a #BloodyDisgrace.
We have created, and are launching a global campaign and petition, directed at the United Nations, to raise awareness of this unfair tax. We want every government to act together to declare that menstrual hygiene products are essential goods. This campaign has been created and supported by FullSIX London.
Above are my two entires and the first one became one of the winners. There was a phenomenal amount of entries for this particular brief, with many winners as well – which are all worth a look!
Last but not least, go ahead and sign the petition to put a stop to this bloody disgrace.

One Minute Briefs Advertise: Fifty Shades of Grey

fifty shades of grey ad

Just like millions of other people, I to have read Fifty Shades of Grey – yes all three books. Above is my idea/entry for One Minute Briefs to advertise the film. Using film genres/jargon I opted to focus on how the film wasn’t just a romantic chick-flick – as most of us know there’s quite a bit of action!

Fifty Shades of Adverts

I doubt there’s very few people who haven’t heard of ‘Fifty Shades of Grey’ – which is probably one of the most anticipated films being released this year. The book/movie and especially the trailer has acted as inspiration for a number of new adverts which have gradually made an appearance with the big day getting closer and closer.

Lego Trailer

Vanessa Bayer & Audi

Sportsbet

Trojan Condoms

OPI

 OPI Fifty Shades of Grey

 KappAhl

rex_fifty_shaded_grey_02_nt_131206_ssh

 Adventure World

 Adventure World Fifty Shades of Grey

Dominos

Dominos  Fifty Shades of Grey

 Marc New York

o-FIFTY-SHADES-OF-GREY-FASHION-570

Make of them what you will.. However, some did leave me cringing and pretty much speechless – talking about you Sportsbet!