Reviews

#FoodGradients

Seattle-based photographer Brittany Wright‘s photography instantly grabbed my attention, as I have a weakness for great food photography and when it’s perfectly positioned my inner ocd nag, is delighted. Quite simply, her #FoodGradients photography is beautiful.

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Punny Packaging

pun packaging

It’s no secret that I have a guilty pleasure for puns, so when I came across these witty packaging designs from Purearth naturally, I fell in love. It’s a superb example of great design and great copywriting working together, which is guaranteed to get some attention and stand out. I don’t doubt we’ll soon see filtered photos of these bottles quickly appearing on Instagram.

pun packaging pun packaging

pun packaging pun packaging

Life Is Better With Cake

Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake Mr Kipling Cake

Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.

Unico Furniture Creations

So as well as being an Advertising student, a few months a go I started a new little venture; up-cycling furniture. This little sideline is called, Unico Furniture Creations, where I create unique and charming up-cycled and hand painted pieces of furniture, mostly in a shabby chic style. Below are some photos of the furniture pieces I have done. Please feel free to take a quick trip to its brand new Facebook page, where you see more of the pieces of furniture: facebook.com/unicofurniturecreations

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Fifty Shades of Adverts

I doubt there’s very few people who haven’t heard of ‘Fifty Shades of Grey’ – which is probably one of the most anticipated films being released this year. The book/movie and especially the trailer has acted as inspiration for a number of new adverts which have gradually made an appearance with the big day getting closer and closer.

Lego Trailer

Vanessa Bayer & Audi

Sportsbet

Trojan Condoms

OPI

 OPI Fifty Shades of Grey

 KappAhl

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 Adventure World

 Adventure World Fifty Shades of Grey

Dominos

Dominos  Fifty Shades of Grey

 Marc New York

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Make of them what you will.. However, some did leave me cringing and pretty much speechless – talking about you Sportsbet! 

Odd Love Story Ad From Interflora

Despite this ad being for Denmark it has captured attention from all around the world, with a charming but odd love story which has a surprising twist. The ad shows the love a gothic boy has for a popular preppy girl. But I’ll honestly admit, (along with a large percentage of others who have watched this ad) I did not expect the ending. What’s also great is there is no dialogue in the advert at all which makes it universally appealing and who doesn’t love a good love story? It was also refreshing not to see a bouquet of flowers feature in the advert either, which I imagine was a risk for a florist brand to take but I believe this makes the brand even more appealing and the ad more charming.

St John Ambulance: The Chokeables

I first stumbled across this short ad on Facebook, it had been shared numerous times by a number of mums. I was quite surprised at how quickly it was all over social media in such a few days of being released considering I hadn’t noticed it on my Twitter feed despite following endless accounts relating to the ad industry. But quite rightly so the type of people sharing the ad were the exact target audience – parents. However, I think it does a good job of keeping any old person interested and watching until the end, whether you have kids or not!