Mr Kipling has launched an exceedingly good series of creative print ads, using their philosophy ‘life is better with cake’. The campaign features iconic Mr Kipling cakes and reminds us, how even those little everyday moments are made better with a piece of delicious cake. The campaign comes from JWT and David Masterman, a creative director at JWT explains how the campaigns aim was to simply “celebrate Mr Kipling’s wonderful little cakes”.
One Minute Briefs teamed up with @bloodydisgrace and @fullsixlondon for this brief, to create a campaign to stop tampon tax:
Despite this ad being for Denmark it has captured attention from all around the world, with a charming but odd love story which has a surprising twist. The ad shows the love a gothic boy has for a popular preppy girl. But I’ll honestly admit, (along with a large percentage of others who have watched this ad) I did not expect the ending. What’s also great is there is no dialogue in the advert at all which makes it universally appealing and who doesn’t love a good love story? It was also refreshing not to see a bouquet of flowers feature in the advert either, which I imagine was a risk for a florist brand to take but I believe this makes the brand even more appealing and the ad more charming.
My One Minute Brief entry to advertise, candy floss. View the winners ideas here.
My One Minute Brief entry to advertise the Celebrity Big Brother furniture for sale on Gumtree.
“Gumtree.com. The UK’s largest classifieds website, is today announcing the sale of over 40 items of furniture from the current Celebrity Big Brother 2015 house, the proceeds of which will go to Crisis, the charity for single homeless people. The move comes as part of Gumtree’s sponsorship of the hit Channel 5 TV show, which also features a series of creative idents of talking furniture.”
View the furniture for yourself here: gumtree.com/cbb Or if you’re feeling more sociable check out their Facebook and Twitter page. Finally, view the other entries for this brief or have a ganders at the winning entry which also won £250!
My One Minute Brief entry to advertise the social media services of The Social Sasquatch.
“The Social Sasquatch team offer support to businesses and organisations that want to market themselves on Facebook and Twitter (and a range of other platforms). We specialise in supporting experiential marketing campaigns and brand activations, where we amplify campaigns through a range of social media channels by creating fresh, exciting, original content that people want to share! We also offer support for other live events such as conferences, music festivals and sporting events.”
For more info on The Social Sasquatch check out their Twitter or Facebook page.
My entry for a One Minute Brief to advertise #BAFTA2015.
One Minute Brief to advertise 10 years of business for the Printed Cup Company.
“The Printed Cup Company is committed to providing quality UK manufactured paper cups and delivering the highest standard of customer service in our industry. We promote an environmental awareness towards our products through our customers, continually striving to explore new ways to achieve sustainable products.”
View the rest of the entries for the brief on the OMB website.
To promote the #WeatherBomb I thought I would put a little twist on it and create an ad for Millets who are notorious for their outdoor clothing, which is ideal for this weather bomb.
My two entries to advertise #ChristmasTrees
A One Minute Brief to promote Rosetta Stone and advertise learning a language as the ultimate New Year’s resolution. Above are my two entries for the brief.
My One Minute Brief entry to advertise De-Icer.
One Minute Brief to promote the new Cloggs store opening in York.
My One Minute Brief entry to advertise #NationalCatDay. As the brief was set one day before Halloween I decided to incorporate the two together.
My entry for One Minute Briefs to advertise, toilet roll.
SARAH LONG 